MARKETSMITH TO CREATE DATABASE AND DIRECT TO CONSUMER PROGRAM FOR LUXURY AND FASHION EYEWEAR COMPANY
Morristown, New Jersey – March 2008
130 year old luxury eyewear company with over 100 retail stores in U.S. has awarded Marketsmith a two year contract to create their first ever customer database and launch their direct to consumer program in the U.S.
Monica C. Smith, CEO and President of Marketsmith, stated, “This premier retailer understands the need for great metrics and marketing data in real time, and we are thrilled to help them develop and grow their direct to consumer business. They selected Marketsmith because we know how to make data actionable. They have a great product and superior customer service and need to translate those things into a well oiled marketing machine. That’s what we do at Marketsmith – we have the know-how and experience to take their brand to the next level.”
“This win cements Marketsmith’s position as a leader in taking high end fashion retailers into the multichannel marketplace, creating marketing strategies built on understanding the customer in real time.”
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