The catalog industry is facing multiple changes as new technology becomes obsolete and is replaced by newer technology; customers explore interactive shopping and information gathering venues; costs of doing business are increasing; catalogers are consolidating to take advantage of economies of scale or falling by the wayside. Monica C. Smith, CEO and President of Marketsmith presented a webinar with experts from SendTec and Oriental Trading Company entitled “Challenges and Solutions for Catalogers in the Digital Age.” The session offered insight and solutions for taking advantage of new technologies and understanding how customers shopping behaviors are changing. Business models and practices are shifting. Bringing together the multifaceted perspective of mailers and online and offline experts, this webinar promises to deliver hands on, executable solutions for your business, suggestions for meeting the challenges head on and winning. Some of the topics covered included:
- How to allocate revenue and expenses from orders received online, by phone and other methods
- The importance of brand and non-brand keywords in your search campaign
- Using online and offline alternatives to find new customers
- Full-circle tracking to comprehend how customers move from offline to online channels
For a copy of the presentation please send a request to drosenbaum@marketsmithinc.com.
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