BIG MONTH FOR MARKETSMITH AS FOUR CLIENTS JOIN ROSTER
- Marketsmith Answers 911 Call from Women’s Apparel Retailer
Specialty multichannel retailer of Women’s Apparel with over 200 retail locations reorganizing its marketing department called Marketsmith to provide interim circulation services to meet tight deadlines. Within 72 hours of the initial call, Marketsmith was on the ground at the merchant’s office setting processes in motion. Marketsmith is executing all front end circulation requirements for the retailer, meeting all dates, and ensuring all books will mail as planned. Monica C. Smith, President and CEO of Marketsmith, welcomed this new client saying “We are completely focused on participating in the retail world. With our tools and techniques, we know we can make a difference for this retailer, helping cement customer relationships with timely and targeted communications.” - In-depth Marketing Audit for Nonprofit’s Catalog Operations
In preparing for a new business venture, a major nonprofit media enterprise with more than 300 affiliates wants an in-depth review of current direct marketing processes and procedures to create a blueprint for moving forward. The organization engaged Marketsmith to perform a comprehensive multichannel marketing audit to evaluate historical performance and lay the groundwork for marketing strategy and practices which will be successful in the new endeavor. “This is what we do”, said Marketsmith President and CEO Monica C. Smith, “help organizations understand their customer’s behavior better in order to build a plan for growth in a competitive environment.” - Circulation Review for Specialty Gift Retailer
A gift retailer, a sister company of a former client, with a specialized product focus contracted with Marketsmith to review past circulation efforts and create a circulation plan for upcoming Spring mailing, to help them strengthen their position with both customers and prospects in a complex and difficult marketplace and build on their recent housefile growth exceeding industry averages by double digit rates. President and CEO, Monica C. Smith stated, “We are very pleased to welcome a new family member to our client roster. Our experience in navigating the complexities of the gift market, which includes companies with an array of merchandise mixes who are all competing for limited demand, allows us to help this company identify its best opportunities for stabilizing its growth and sustaining a positive bottom line performance.” - Strategic Guidance for Women’s Apparel Manufacturer/Retailer
Manufacturer of women’s casual apparel, a former client for whom Marketsmith launched catalog and website channels, has engaged Marketsmith to provide strategic guidance on sustaining and building marketing initiatives. “We love returning clients,” explained Monica C. Smith, President and CEO of Marketsmith. “We believe in this brand and its ability to grow exponentially through the channels of direct sales it has opened. With a focused strategy, this company will solidify its place in the online marketplace for women’s casual apparel.”
In discussing Marketsmith’s newest clients, Ms. Smith, stated, “We are very excited to be able to work with this stellar group of direct marketers. Our new clients as well as our current customers are facing uncertainty in the present economy. We at Marketsmith know that we can help our clients successfully tackle their strategic and executional challenges. We give them analysis, insight, and actionable recommendations that will allow them to weather the storm with strategies built on deeper understanding of customer behavior and results. We are ready to meet the continuing challenges and opportunities of 2008 head on.”
Tags: catalog marketing, circulation analysis, circulation managment, marketing analysis, marketing consultant, Marketsmith, Monica C Smith, multichannel marketing, retail marketing Category: News. Both comments and pings are currently closed.