Merchandising credited with catalog survival
Chantal Todé
April 13, 2007
“Quarterly catalog TouchStone has thrived in the competitive home décor category where others have failed or been acquired thanks, in part, to its unwavering focus on merchandising.
There was a time when shopping for home décor was limited to a handful of catalogs. However, an explosion of entrants over the past two decades has included catalogs from such well-known brands as Pottery Barn, Ballard Designs, Plough & Hearth, Home Depot and Pier 1.
“I like to think that there’s room for us all,” said Sarah Luce, CEO/founder of TouchStone, Atlanta.”
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