Eight Steps to Optimizing Circulation
Mar 11, 2007 2:51 PM
By Monica Smith
“The past holds the keys to the future – through looking at the past, you can determine what works and what doesn’t, and then make educated decisions about how best to move forward. This may seem like a simple statement, but often marketers get caught up in current operations and do not look carefully enough at past performance, procedures, and processes to create the most informed plans to grow circulation profitably.
With that in mind, my company, Marketsmith, has identified eight steps to optimizing circulation, grounded in an historical framework:”
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Tags: circulation marketing, circulation optimization, Marketsmith, Monica C Smith, Multichannel Merchant Category: News. Responses are currently closed, but you can trackback from your own site.
