Marketsmith Inc. Expands Prospect Universe for Major Retailer

Monday, February 21st, 2005

MARKETSMITH INC. EXPANDS PROSPECT UNIVERSE FOR MAJOR RETAILER

Montclair, NJ
The Marketsmith Inc. team repairs 3 year mailing history for major footwear retailer, to reflect accurate costs and performance results, giving a true picture of the business status. To grow the business Marketsmith then identified a new universe of over 500,000 potentially profitable names and created targeted testing strategies to increase response rates and ROI.

For further information, please contact:
Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com

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