Marketsmith Inc. Creates Prospect Circulation Planning

Saturday, January 15th, 2005

MARKETSMITH INC. CREATES PROSPECT CIRCULATION PLANNING

Montclair, NJ
Marketsmith Inc. creates entire prospect circulation planning and test strategy for major non-profit childrens’ residential home. Tests selected through proprietary list selection algorithm outperformed continuations by 30% acquisition cost per donation decreased by 64%.

For further information, please contact:
Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com

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