hot news

The Humana Playbook

Insurance may not be a buzz word in the DRTV arena, but Humana’s long-time presence and success begs the question – Why not?

@marketsmithinc

industry news

  • The Marketsmith Friday Round-Up: Week of 6/3/13

    This week at Marketsmith- streaming the super bowl, native advertising, ebay’s window shopping, a live improvised commercial, and Ben & Jerry’s City Churned

  • Walmart to Triple the Number of US Stores that Offer its iPhone Self-Checkout App

    Few would believe that Walmart could dethrone Amazon’s e-commerce presence- with the integration of mobile tech and digital marketing, it may not have to.

  • Can Mobile Tech Restore the Success & Stock Value of Sears Holding Corp?

    The ability to bridge the gap between shoppers and associates is key to retail success. But as evidenced by Sears, mobile tech is a double-edged sword.

strategic partners

  • Torstar Media Group TV
  • Euro Pro
  • Paul Fredrick
  • Gaiam
  • philosophy