We are much more than a strategic direct response marketing and direct marketing firm. We are a full service marketing agency that takes an innovative approach to creating and executing data-driven strategies that maximize clients’ ROI and foster target consumer engagement. We partner with clients to create powerful and purposeful intersections of fact-based data that solidify brand equity and implement actionable plans that positively affect our clients’ bottom line. Data exists, but we give it life; we give it a heartbeat.
Garrett Wade, a maker of high-quality gardening and carpentry tools, did great business during the holiday season. The problem was that sales were dramatically slower during the rest of the year, sometimes even losing revenue for months at a time, when marketing and operational costs outweighed sales. All it would take to decimate the company was one slower-than-usual holiday season.
Realizing it was time for a change, it asked Marketsmith to perform an audit to find a smarter, more efficient marketing strategy.
Paul Fredrick, a manufacturer of men’s apparel and a classic Direct Marker was experiencing difficulties in acquisition and growing a profitable customer base. The company relied heavily on direct mail, digital marketing (primarily Search, Retargeting Display, and Email) and print. Management was interested to explore DRTV as a source to expand its customer acquisition efforts and grow its loyal customer base. However the company was reluctant to expend significant resources to test the medium.
The Museum of Modern Art—MoMA—is one of Marketsmith’s longest-running clients. Our work with them had focused on in-depth analytics, as well as implementing strategies to drive retail and catalog sales. But when they came to us with a new problem in the digisphere, we couldn’t wait to shift gears to help out an old friend, using our expertise in digital analytics.
As it turns out, their ecommerce site was experiencing serious problems. For starters, customers were having a difficult time navigating towards checkout. Additionally, tracking issues severely limited MoMA’s internal retail marketing team from gaining a holistic understanding of how customers were engaging with their site. Key metrics such as Average Order Value, Dead Links and Speed of Shopping Cart Service were not reportable. On top of that, the site itself was beginning to look and feel dated. The case was clear—it was well past time for a full revamp.