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The Humana Playbook

Insurance may not be a buzz word in the DRTV arena, but Humana’s long-time presence and success begs the question – Why not?

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industry news

  • The Marketsmith Friday Round-Up – Week of 5-13-13

    This week at Marketsmith: Bluth’s Bananas, Olay puts fans in Times Square, TV perspective, National CineMedia & social media, and emailing money

  • Marketsmith: A Team of Yogis and Tough Mudders

    This summer at Marketsmith we’re implementing some more fun, healthy initiatives like yoga- and Tough Mudder!

  • Big Bold Business Advice Wins Axiom Award

    Monica C. Smith wrote a chapter in the book Big Bold Business Advice: Jersey Women Mean Business! It has won an Axiom award in the Business category.

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