Insurance may not be a buzz word in the DRTV arena, but Humana’s long-time presence and success begs the question – Why not?
This week at Marketsmith- streaming the super bowl, native advertising, ebay’s window shopping, a live improvised commercial, and Ben & Jerry’s City Churned
Few would believe that Walmart could dethrone Amazon’s e-commerce presence- with the integration of mobile tech and digital marketing, it may not have to.
The ability to bridge the gap between shoppers and associates is key to retail success. But as evidenced by Sears, mobile tech is a double-edged sword.