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The Humana Playbook
Insurance may not be a buzz word in the DRTV arena, but Humana’s long-time presence and success begs the question – Why not?
@marketsmithinc
- Omni-Channel Marketing is out! http://t.co/MvTkqWb3PQ
(about 30 minutes ago) - The battle over carriage fees continues between networks, providers, and cord cutting alternatives: http://t.co/kUMfHoKoZz #television
(about 16 hours ago) - RT @MonicaCSmith: To be outstanding, get comfortable with being uncomfortable. ~Alrik Koudenburg #wisdom #entrepreneurship
(about 16 hours ago) - RT @Wendy_S_Holland: Cable Companies Chafe as Low-Rated Channels Change Names http://t.co/IoH3VsOvb0
(about 16 hours ago) - RT @CPoloMS: target launches a bridal collection?! It certainly worked for J. Crew. And I do love when target branches out!
http://t.co/bUU…
(about 17 hours ago)
press
industry news
DirecTV Explores New Set-Top Box Configuration to Avoid Carriage Fees
DirecTV appears to be plowing ahead with its new integrated antenna set-top box configuration, a legal way to avoidpaying carriage costs for local stations.
Online Apparel Retailers Go Guerilla & Issue Open Casting Call to Amateur Models
Social media is quickly becoming a well-traveled channel in modern marketing. Retailers are learning new approaches that fit the do-it-yourself digital world, expanding their reach in ways never before thought possible. Through the use of social media, brands are now harnessing the power of consumer-content in a whole new way.
In Our Mailbox: The Container Store Catalog
The Container Store has expanded into the catalog arena- how does the inaugural Container Store catalog measure up?
